Help. designed by you.

We were tasked to develop a staff campaign for FNB with the objective of encouraging staff to be more helpful to customers, against a set of mantras. We developed a campaign that, rather than stipulate behaviours and 'instruct', focused on encouraging staff to design their own style of help. To be colourful, curious and courageous. To wear help with pride. And in so doing, stand to win a beautiful, locally-made jacket, where they could choose their own Ankara print and colour of fabric. These fabric patterns and colours formed the backbone of the visual campaign, striking, colourful and brave. "Help. Designed by You."