Efficient, professional, integrous, honourable and relentless.

We were tasked with developing a new corporate identity for Northwest Petroleum, Nigeria. The logomark consists of 5 facets, each one representing a characteristic of their brand personality, namely: efficient, professional, integrous, honourable and relentless. Together they form a dynamic arrow symbolising the company’s positioning of ‘More Than You Expect’. We implemented the visual language into multiple platforms, ranging from stationery, digital, literature, advertising campaigns, oil and lubricant packaging, uniform and work wear, signage and environmental design - forecourts.