Amarone
A voyage that spans over 10 years. A time within time, a complete chapter in every sip. Let us set sail then, as your lips fall into the enchantment of the deeply beautiful Amarone. Forget the day, and travel with Ulysses. Now is the time to discover.
Your journey begins with a journey.
Services:
Packaging Design
The design concept embraces Ulysses' 10-year journey home from Troye to Ithaca, the bottle wrapped in the enchantment of his intrepid journey. Every facet of his journey captivates the sense of discovery, self-discovery and world discovery Ulysses experienced in those enchanted 10 years; Lotus eaters, Circe the Enchantress, the singing winged sirens, the one-eyed giant Cyclops, his journey to the underworld to learn of his future.
About:
With each sip of Amarone, you are transported to the sweetness of the Italian countryside, Verona. Each step of the wine making process, from the hands that pick out the best grapes; not too close to each other but just enough space between them for the air to move through, during the 100-day drying process on traditional straw mats. To the scientific experimen- tation and blending of the grapes from five vineyards across the Valpolicella district.
Process:
What our client said:
The commercial goal presented by our Company was largely achieved through the drafting of a label, with the relative presentation of the study underlying the work. The label created embodies the demands of the consumer in the reference channel from all points of view. Much of the commercial success of this label, and the related line subsequently developed, is thanks to the excellent graphic design of this project. Professionalism and quality of work have characterized the business relationship with our Company.”
Daniele Accordini
General Manager, Cantina Negrar, Italy.