FNB Poster
FNB required a set of posters, communicating their brand positioning, values and personality. These would be used to communicate their brand, not only to internal staff but also to relevant external stakeholders.
Compelling poster art expressing FNB's purpose
Services:
Poster Design
To create compelling poster art that expresses the FNB brand purpose, personality and values in a thought provoking way. That stimulates exploratory ideas, evokes emotions and challenges the status quo about the FNB brand, in an unconventional manner.
Challenge:
The FNB Brand Promise state that 'the future of help is to empower people to help themselves' exemplified through 'finding the greatness within'. Stacking, transparent graphic letterforms and strong geometic shapes form the prominent visual guides which explore the 'within' narrative by virtue of the overlapping visual composition.
Solution:
