Protego Wealth
We developed a positioning, brand identity and visual language to express the new company purpose of delivering exclusive, hyper-personalised, dedicated financial services that protect and generate wealth for people with potential.
Empowering your financial future
Services:
Brand strategy
Brand Identity
Website
Marketing Communications
Finding a unique brand position in a field as crowded and competitive as asset management isn’t easy. It’s tempting to fall back on safe ideas and tired claims. But in today’s financial climate, there’s nothing “safe” about an undifferentiated brand.
Challenge:
We positioned Protego Wealth as a business that welcomes younger clients while growing our retiree segments by everaging the exeptional service, dedicated approach and commitment to quality over quantity.
Approach:
What our client said:
A thorough analysis was undertaken of our business and detailed feedback presented. We were pleasantly surprised at the outcome of the design options. A lot of thought went into the designs which were presented, all three were amazing, telling a story of our business. Out of the box thinking which is what we requested.
Andrew Jones
Founder and CEO, Protego