Tourplan Brand Identity
Born during the rise of Microsoft, IBM and Apple; Tourplan staked its ground on the innovation timeline, leading the way on the software development front for the travel industry.
Crafting a distinctive brand story for a leader.
Services:
Brand strategy & Positioning
Brand Identity
Website
Enviromental Design
Commiunication
Behind a company built on pioneering vision and industry leading technology; Tourplan’s award-winning foundation remains its great people. Across this global organisation, every single person is a trusted and valued asset. With diverse skillsets and in-depth travel and tourism experience, most people have been a part of the Tourplan team for decades, offering specialised knowledge and understanding to every customer.
Challenge:
We reviewed the entire industry, understanding the landscape, from clients to niche market, that Tourplan operate and excel in. It was clear to us that a deep passion to better serve its people and customers are what power every advancement and offering at Tourplan.
Our approach:
“The brand looks amazing but also, the way it was shared was very impressive. Still get goosebumps when watching the video. ”
We relooked Tourplan’s entire brand identity and key communication platforms. Evolving these to preserve the brand’s legacy, essence and future-focused purpose and brand positioning.
Design:
Return on Investment
Tourplan has experienced rapid growth since its rebrand. Supported by positive market conditions, its offices are now bursting at the seams, and Tourplan New Zealand have had to relocate to new offices to accommodate its growing number of staff members.
What our client said:
Strategy: Hitchcock Michalski are an incredibly talented and professional company! We required a brand refresh that reflected the essence who we are, what we’ve achieved over 30 years, our direction for the future, and the very high value we place on both our Tourplan teams and client relationships around the world. Hitchcock Michalski understood from the outset how important this was to us, explained their strategy and action plan clearly, and through this got to know not only us well, but also our clients and the niche market we operate in. Thus was critical factor in the overall (resounding) success of the project.
Design: The design process itself was fascinating to observe, however the final design work with our new brand is simply superb. Hitchcock Michalski collaborated with us through the design process, listening to our feedback and tweaking things along the way. We were provided a number of design options, with full background on the creation and visual meanings of the designs, and we agreed together on the final brand design. Not only do we have a modern, striking new logo that embodies who we are and direction we are going in, but we have all the brand tools that goes with it.
Delivery: Hitchcock Michalski go above and beyond! Our timelines were tight but Fiona, Maciek and their teams delivered everything promised on time, plus additional ‘out of scope’ items we asked for during the course of the project. Nothing was a problem for them, and the final brand toolkit delivery has everything we need for easy deployment into our organisation.
'“I think they’ve done an amazing job!
Craig Gray
CEO, Tourplan New Zealand