Tourplan

Born in the pioneering era of Microsoft, IBM, and Apple, Tourplan led the way in software development for the travel industry. For 35 years, their ethos has remained unchanged. 

Your trusted tech partner for every step of the journey.

Services:

Brand strategy & Positioning
Brand Identity
Website
Social Media
Commiunication

Tourplan, a travel industry software pioneer since the 1980s, sought a brand refresh that would preserve their 35-year legacy while embracing modernity. Built on a foundation of expert people and award-winning service, they needed an agency to honor their heritage and fuel future growth.

Challenge:

The old and new Tourplan logo's on a white background.
New Tourplan logo in red and white on a black background.
The image shows a mockup of business cards and an envelope for a travel agency called "Tourplan." The cards are stacked on each other and the top card has the phone number and email address printed on it. The envelope is also black and it has the com
A business card, pen, and letterhead arranged neatly on a sleek black surface, showcasing a professional stationery branding.
“The brand looks amazing but also, the way it was shared was very impressive. Still get goosebumps when watching the video. ”
— General manager Tourplan Europe
Two large Tourplan posters displayed on a wall, with a tree providing a natural backdrop in the background.
Tourplan Billboard placed on a busy street, with an image of people in a rural setting.
Tourplan branded brochure showing the cover with an image of a man at a waterfall, and an inside page with an image of wildebeest migration.
Inside pages of Tourplan brochure detailing services as well as outdoor landscape image of mountains, fields and a gravel road.
Inside pages of Tourplan brochure detailing services as well as a background image of wildebeest in migration.
A collection of devices including laptop, monitor and cellphones, all showcasing Tourplan website and social media posts.
Tourplan Style Gide brochure with various images on brand implementation and use.
A man walks past a display three distinct posters promoting Tourplan.
Promotional items including suitcase and tag, branded with the Tourplan logo and colours of red, white and black.
Man wearing a Tourplan branded T-shirt in black, white and red, with the logo on top corner.
Tourplan branded carry-bag and cap.

Supported by the rebrand, along with supportive market conditions, the brand continues to rapidly grow, bursting at the seams of their offices, they are needing to relocate to new offices to accommodate a large number of new staff members.

Return on Investment:

What our client said:

Strategy: Hitchcock Michalski are an incredibly talented and professional company! We required a brand refresh that reflected the essence who we are, what we’ve achieved over 30 years, our direction for the future, and the very high value we place on both our Tourplan teams and client relationships around the world. Hitchcock Michalski understood from the outset how important this was to us, explained their strategy and action plan clearly, and through this got to know not only us well, but also our clients and the niche market we operate in. Thus was critical factor in the overall (resounding) success of the project.

Design: The design process itself was fascinating to observe, however the final design work with our new brand is simply superb. Hitchcock Michalski collaborated with us through the design process, listening to our feedback and tweaking things along the way. We were provided a number of design options, with full background on the creation and visual meanings of the designs, and we agreed together on the final brand design. Not only do we have a modern, striking new logo that embodies who we are and direction we are going in, but we have all the brand tools that goes with it.

Delivery: Hitchcock Michalski go above and beyond! Our timelines were tight but Fiona, Maciek and their teams delivered everything promised on time, plus additional ‘out of scope’ items we asked for during the course of the project. Nothing was a problem for them, and the final brand toolkit delivery has everything we need for easy deployment into our organisation.

'“I think they’ve done an amazing job!

Craig Gray
CEO, Tourplan New Zealand

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