Hydrogen

Hydrogen is a Nigerian business services network brand that through the best people, technology and data, has ambitions to empower and develop Africa’s payment system.

Propelling Africa into a brighter future through payments.

Hydrogen logo displayed prominently on a bright yellow background, emphasizing its significance in clean energy.

Services:

Brand Identity
Collateral Design
Environmental design
Retail communications

At Hydrogen we believe that everyone should have access to the information, insights and tools they need to succeed in an ever-evolving, modern economy. Which is why we exist - to propel Africa into a brighter future.

About:

Logo featuring the word "hydrogen" in black with a yellow background as well as black and white.
Logo (1).gif
Brand colours with detailed colour codes for the yellow, black and white.
Business card featuring a white logo with black background on the one side and a black logo and text on a yellow background on the other side.
A collection of various branded stationery items arranged neatly, showcasing pens, paper, and other office supplies.
A collection of yellow, black and white branded stationery items including folder, envelopes and letterhead.
Four diverse billboards showcasing various designs and advertisements in an urban setting.
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The dynamic visual identity of Hydrogen reflects its ambitious goal of transforming Africa's financial system. A burst of vibrant color represents the brand's promise of a fresh, radiant future, empowering customers to achieve financial freedom.

Approach:

A branded yellow and black brochure displayed against a contrasting black and white marble background.
A pile of Hydrogen brochures on a white table with a patterned black and white background wall.
Branded Hydrogen folder in yellow with black and white images and a print ad in a magazine.
Flags in yellow and white printed with a black Hydrogen logo.
Lady holding a visitor card on a lanyard aound her neck. Card is yellow and white with the logo and text printed in black.

We are for all Africans, to propel growth for all. Tonally we show people a better way, inviting them, opening the door for them, empowering individuals to do it for themselves.

Our voice:

A man in a suit stands confidently in front of a modern building, showcasing professionalism and urban elegance.
A collage of branded promotional items including ID cards, T-shirts, cap and coffee mugs.
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Hydrogen signage in black on a marble wall.
The Hydrogen pattern in black on a glass office wall.
A spacious office featuring striking patterned and branded yellow and black wall, creating a bold and modern work environment.
A spacious office featuring a patterned and branded yellow and black wall.
Hydrogen Style Guide illustrating all brand elements implementation guides.
A collection of yellow and black information cards arranged together, showcasing a modern and professional design.
Hydrogen website being displayed on a computer monitor mockup with office items arranged neatly on the desk.
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