NXC Brand Identity

In 2022, a Presidential plan was approved to reposition the Nigeria Commodity Exchange (NCX) with the intention of transforming the exchange into a commercially viable platform for delivering efficient pricing, management and trading of Nigerian agricultural produce. With the understanding that public sector branding is more time-consuming to develop, harder to ensure focus and more open to public opinion and scrutiny, HM along with our solid relationships within the Central Bank of Nigeria, adopted a broad, all-encompassing approach to address this tension and to ensure buy-in by multiple stakeholders. The result was a compelling, impactful visual identity for our client.