Wigwe University Brand Identity
Education
Wigwe University is a proudly Nigerian university. Led by world renowned educators and academics, we are built on the vision of a shared future. From ideas to practices, global facilities to campus, students to teachers, we are the fearless.
New brand identity for Wigwe University
Services:
Brand strategy
Brand identity
Communication campaign
Website design
Environmental design
Signage design
This new educational landscape presented both opportunities and challenges for Wigwe University. As a completely new institution in Nigeria, a country where most leaders traditionally send their children abroad for tertiary education, Wigwe would need to distinctly establish itself as a forward-thinking institution, delivering on its educational promises and greater societal purpose.
Challenge:
Not only did we explore the University’s offering, we defined the organisation’s context and the impact it would need to create. We realised that the kinds of people Wigwe needed to connect with have one powerful thing in common – a mindset.
Approach:
Our teaser, launch and 360 campaign expressed Wigwe’s fearless position. Creating awareness around the University; differentiating it from any other institution..
Launch campaign:
We created distinctive brand elements to establish Wigwe as the University that answers the growing need of the country and continent it serves, reinforcing its fearless position.
Collateral design:
From exterior to interior, we designed and produced signage across Wigwe’s campus.
Signage and way finding:
Testimonials:
Excellent, excellent! This is really great work! Fantastic work!
Herbert Wigwe, Founder,
Wigwe University
I must commend your team for a beautiful promotional campaign in the making. I was energized after your presentation yesterday.
Prof Didia, Faculty Head,
Wigwe University
I think the presentation is awesome! It really evokes various emotions and the feeling that you just want to be part of this 'movement'.
Tracey Comerford,
Project manager