Sparkle Brand Identity
Sparkle is a lifestyle and financial ecosystem providing seamless solutions to Nigeria’s retailers, SMEs and individuals. By leveraging technology and data, Sparkle is leading a new generation of digital-only businesses licensed by the Central Bank of Nigeria.
Where collaboration meets innovation
Services:
Brand identity
Mobile app design
Website design
We created a Brand Positioning for Sparkle that defined their most distinct leverage in the market that they could become famous for. "Bringing together a community of co-entrepreneurs, connecting them to an ever-evolving ecosystem. Enabling access and sharing of meaningful solutions, co-created.
Strategic approach:
We went about determining the Sparkle customer journey when designing the mobile application. Be built consumer personas, aligned consumer goals with their journey, categorised touchpoints, and measured results.
Mobile app:
Sparkle officially launched its platform on the Play and App stores in June 2020. By Jan 2021 they had 20 000 clients, by February 2021 they kicked off Beta testing for Sparkle Business. Hitchcock Michalski was present from the first whiteboard meeting and sat with the client team in conceptualising the MVP. We developed a brand that was unique within their market ecosystem from a strategic offering and a visual point of view. Sparkle has had a CAGR of 223% within its first year of operation, in terms of customer growth and in terms of total deposits, a CAGR of 51%.
Return on Investment:
Testimonial:
“I have worked with the team at Hitchcock Michalski for 20 years. In that time, they worked extensively on Diamond bank when I was CEO. When I started Sparkle, they were an intrinsic part of my team, building the MVP, and developed a brand identity for my digital banking platform that is distinctive and stands head and shoulders above my competitors. They have always delivered creative work of the utmost excellence, with solid strategic thinking to support. They have a ‘can-do’ attitude and nothing is ever a problem to execute.”
Uzoma Dozie
Chief Executive Officer