The Difference Between Brand Identity, Branding & Brand Image
Branding, brand identity, and brand image are often used interchangeably — but they mean very different things. This article unpacks the distinctions, explains how each impacts your business, and shows why aligning all three is essential for building a consistent, credible brand.
How to Conduct a Brand Audit: Identifying Strengths & Weaknesses
Is your brand aligned with your vision and customer expectations? This practical guide walks you through how to conduct a comprehensive brand audit—plus, get a free downloadable checklist to help you put it into action immediately.
The Psychology of Branding & Consumer Perception
Explore how psychology shapes consumer perceptions and decisions, and learn practical ways to leverage psychological principles in your branding strategy.
Trends Driving Digital Transformation in UK Tourism in 2025
Today’s travellers expect more than one-size-fits-all packages. They want personalised experiences that reflect their preferences, values, and aspirations. For UK tourism businesses, embracing personalisation is no longer optional—it’s essential to staying relevant and competitive.
When Is the Right Time to Rebrand? A Strategic Guide with Case Study
Rebranding is not just about cosmetic changes—it’s about refocusing your identity in response to market shifts and internal evolution.
The Future of Financial Branding in the UK: Trends to Watch in 2024
As the UK financial services industry evolves, branding strategies must evolve as well. The trends shaping financial branding today—from purpose-driven branding to customer-first innovation—are not optional but essential for staying competitive in an increasingly digital world.