What Is Brand Identity & Why It Matters
It’s not just a logo. It’s not just a tagline. It’s brand identity—the complete system of visuals, voice, and values that shape how people experience your brand.
In our latest article, we break down what brand identity truly means, why it’s essential, and how the bold vision behind Wigwe University brought it to life.
The Future of Financial Branding in the UK: Trends to Watch in 2024
As the UK financial services industry evolves, branding strategies must evolve as well. The trends shaping financial branding today—from purpose-driven branding to customer-first innovation—are not optional but essential for staying competitive in an increasingly digital world.